14 Pros and Cons of Relationship Marketing - y3y3games.info
Rodney Dangerfield built his comic career on a signature tagline: “I in your company may be debating the pros and cons of empowerment. Here are some additional pros and cons of relationship marketing that are worth considering before including its principles into a future. The goal of customer relationship marketing is to develop loyalty between a particular brand or company and a targeted customer base.
Selling is a psychological high.
Stand outside any factory and study the faces of the workers leaving their shift. Selling makes you test your mettle every day.
Every time athletes step onto the playing field they have to prove themselves. Sales provides you the same opportunity to show your stuff. Selling provides immediate feedback on your performance. You can use that feedback to improve constantly. Every time you [present yourself and your product, you have a chance to sharpen your skills. A company makes money only when a customer decides to buy its product. You help the customer make that decision. Selling is the direct communication link between the customer and the company.
Salespeople are in the best position to monitor market trends. You hear about their pains and frustrations, and you hear about their dreams and aspirations. You are the eyes and ears of the company.
Advantages & Disadvantages of Customer Relationship Marketing | y3y3games.info
When you speak, you describe the future of the company. Selling provides a path for upward mobility. Sales is a highly visible office in most companies. When you succeed, everyone in your company, as well as your competitors, knows it. Your chance for advancement increase in direct proportion to your sales success. Sales prepares you for other careers.
The on-the-job training you get in sales is unparalleled. Pre-approach helps in making favorable first impressions and in developing effective sales closing presentations. Most techniques involve systematic procedures for gathering information using external sources and personal observation -- procedures analogous to sleuthing. What's often missing in pre-approach advocacy is emphasis on input from prospects themselves, and that is data that could be crucial in closing a sale.
To get it requires listening. Traditional Selling — Closing the Sale Most sales models follow a linear progression of five to six selling steps: There is an abundance of closing techniques. Traditional sales models with roots in the s tend to emphasize objections-rebuttals and closing techniques.
The end goal in traditional selling is to help the salesperson frame the appropriate rebuttal and "offer" that gets agreement, which gets the sale. One common acronym for traditional selling is SELL: Show the features; Explain the advantages; Lead into benefits; Let them talk.
The Top 5 Benefits of Relationship Marketing
The salesperson dominates the conversation in the SELL model, with the customer encouraged to express objections in the "Let them talk" phase. The main purpose of that, though, is to help the salesperson frame the appropriate rebuttal that gets the sale. Pre-Approach In Traditional Selling Traditional selling techniques do allow for discovering customer needs in the pre-approach phase, and more so in the approach phase, but the emphasis is less customer-oriented than with newer trends in relationship selling.
Because the end game in traditional selling is overcoming objections to buying the product, salespeople sometimes view the things a potential customer says as mere "talking points" that are useful in getting the agreement that gets the sale.